Small choices make good design
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When I am having trouble with a design I start making small choices that I feel improve the overall purpose of the project at hand. These decisions can involve color, balance, typography, etc.
This can be compared to a visit to the eye doctor. He or she simply asks you which lens combination is better. All you have to do is pick the combination that results in better clarity.
This is our job as designers — to continue making decisions until the purpose of the design is perfectly clear. Then you are done.
4 comments
Yeah, I thought keeping it short and sweet would be better for the message. It’s about knowing what details are important and knowing when to be done, right?
Like in the movie Contact, her father says “Small steps, Ellie. Small steps.”
When we look from the cliffside into the valley it seems like such an epic undertaking. It’s not until you make that first step, which leads into others, progressing to your goal, that you realize it truly is NOT the destination, it’s the journey.
Step by step, brick by brick…
Erik,
Really appreciate that thought. On that note let’s keep rocking one note at a time.
Or power chord. 
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Short post—and to the point. I completely agree with the idea of iterating a design with small improvements. The devil’s in the details, as they say.